The DNA Of Indian Fashion: Payal Pratap https://ift.tt/MUlyJL8

Payal Pratap Singh is big on two things. Women embracing their own skin and eco-sensitivity. This reflects in her eponymous label Payal Pratap. Rooted in exuberance and encapsulating our rich heritage subtly, her brand captures the essence of the modern Indian woman. With silhouettes that double up as collectibles and everyday essentials simultaneously, her sartorial roster lends ample credibility to her expertise. Here, Payal shares more about her brand.

ELLE: Describe your label in three words.

Payal Pratap Singh (PPS): Real, responsible, relevant.

ELLE: If you could dress a celebrity in your label, who would it be and why?

PPS: Meryl Streep. An amazing talent, a perfectionist in her craft and versatile in myriad roles. She is fiercely passionate, and has used her position to bring awareness and drive positive change.

ELLE: What in your opinion is the biggest problem faced by the fashion industry today?

PPS: As the fashion calendar gets more and more compressed, collections have to be churned out faster than before. Since we base our collections on craft and hand-done techniques as well as handwoven textiles it can become challenging at times.

ELLE: What led to the birth of your premium prêt label, Umbar by Payal Pratap?

PPS: Umbar was created to offer a ready to-wear collection that was accessible and focused on e-commerce. Modern and relaxed with easy, no-fuss silhouettes, and light on the wallet too. We had a lot of fun launching it.

ELLE: What’s the quintessential Payal Pratap clientele like?

PPS: The Payal Pratap woman is modern, open minded and well-travelled. Someone who cares for the environment and is sensitive to issues that affect our society. She is confident, intelligent and sure of herself and her choices. She treads lightly on nature.

ELLE: What does the future look like for brand Payal Pratap?

PPS: There are many things in the pipeline. We are showcasing in the international markets after a long hiatus as things normalise. We are also working on developing an Indian-inspired line for our clients this season. I am also excited to work on some products for the home this year.

Find ELLE’s latest issue on stands or download your digital copy here.

Also read, The DNA Of Indian Fashion: Papa Don’t Preach By Shubhika



from Elle India

Comments

Post a Comment

Popular posts from this blog

Spanning Across Fashion, Lifestyle and Beauty, This Christmas Gifting Guide Has Over 100 Options https://ift.tt/40wqG2i

Image
Mariah was wrong when she sang “I don’t want a lot for Christmas ” because we sure do enjoy our share of gifts when Christmas comes around. Although it can be difficult to find the perfect gift last minute, it’s not impossible. We have handpicked the best presents across categories, particularly for you, in this unique Christmas gifting guide to make it easier for you to find the ideal gift. There is a gift for everyone’s taste, whether it is fashion, beauty, or lifestyle. Scroll through our curated list of gifts you can give to your loved ones this Christmas and thank ELLE later! Fashion Capucines Mini Blossom Chain Rose Jasmin White Yellow: Louis Vuitton This blush pink braided blossom chain, from the maison's carefully curated selection of iconic and trademark seasonal accessories, is the perfect addition to your festive attire. It has golden links interlaced with soft calfskin, complemented by enamelled and gold-tone monogram flowers. Price: INR 5,95,000/- Availabil...
Read more

Tapas-try Of Tastes: In Conversation With Escobar’s Founder Vardhaman Choksi https://ift.tt/PKGXf4y

Image
If you’re living life from one weekend to the next, hopping into bars and sipping on martinis, chances are you have visited Escobar in Mumbai at least once. The tapas restaurant, nestled in the bustling Bandra neighbourhood, has served patrons for more than a decade now. From exceptional menus and crafty cocktails to an exquisite ambience that attracts celebrities and nightlife enthusiasts alike, this rooftop restaurant has party-goers coming back every weekend to what is an indulgent experience for all your senses. As founder Vardhaman Choksi reflects on the latest addition to his illustrious journey, he attributes this accomplishment to his entrepreneurial prowess. ELLE: In what ways has your personal journey shaped the entrepreneur within you?   View this post on Instagram   A post shared by Vardhaman Choksi (@v5) Vardhaman Choksi (VC): My journey has been marked by resilience, adaptability, adventure and the deep-rooted be-lie...
Read more

5 Dupes To Fill The Void Left By Our Discontinued Beauty Favourites https://ift.tt/xHrgLXF

Image
There’s nothing more disheartening than our cult favourite beauty products being discontinued. A few have been lying on my vanity for a decade as I reminisce about the days I could restock them without thinking twice. Even though they’ve outlived their shelf life, I’m always scrambling for their remains. While we’d love for the discontinued favourites to make a comeback, that sounds like a distant dream. Fortunately, after days of hunting, I have found similar products of some of the most sought-after products that won’t hurt your pocket and will hopefully find a place in your vanity. So here’s a list of the products that we miss dearly and a dupe available to fill their place: Nyx Eyeshadow Roll On Shimmer Why we can’t get over it: As a teenager, I used to swear by these multi-use roll-on shimmer sticks. These were my absolute go-to products to channel my inner Barbie. Infused with an intense, glamourous shimmer and silky formulation, it glides on effortlessly. The roll-on was ...
Read more