The DNA Of Indian Fashion: Payal Pratap https://ift.tt/MUlyJL8
Payal Pratap Singh is big on two things. Women embracing their own skin and eco-sensitivity. This reflects in her eponymous label Payal Pratap. Rooted in exuberance and encapsulating our rich heritage subtly, her brand captures the essence of the modern Indian woman. With silhouettes that double up as collectibles and everyday essentials simultaneously, her sartorial roster lends ample credibility to her expertise. Here, Payal shares more about her brand. ELLE: Describe your label in three words. Payal Pratap Singh (PPS): Real, responsible, relevant. ELLE: If you could dress a celebrity in your label, who would it be and why? PPS: Meryl Streep. An amazing talent, a perfectionist in her craft and versatile in myriad roles. She is fiercely passionate, and has used her position to bring awareness and drive positive change. ELLE: What in your opinion is the biggest problem faced by the fashion industry today? PPS: As the fashion calendar gets more and more compressed, collections h...