International Coffee Day: H https://ift.tt/V6nMGeh

Coffee- the fuel that gets the world going, all with that beloved aroma, is a staple of the millennial and gen Z lifestyle. What, then is the next chapter in the story of the breverages long history with the country- spanning eons since 1670. With coffee from India getting the spotlight it deserves from experts, India’s plethora of coffe variants is a tantalising journey for the taste buds and the soul.


Tata Consumer Products is continuing to accelerate the growth of its branded coffee portfolio by expanding its product offerings and driving access by building reach across markets. In a build-up to International Coffee Day, Tata Consumer Products orchestrated a memorable and immersive experience at the Tata Coffee plantations in Coorg. The event marked a jubilant celebration of the remarkable growth story of coffee.

 

With the support of product developments across formats and price ranges, Tata Consumer Products has quickly developed from a single coffee brand in 2020 to a strong coffee portfolio of premium product offerings, serving to various consumer categories.

 

Tata Consumer Products has rapidly evolved from a single Coffee brand in 2020 to a robustcoffee portfolio of premium product offerings, catering to different consumer segments, bolstered by product innovations across formats & price segments.



from Elle India

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