The Body Shop’s new ‘Changemaking beauty’ Campaign Is Inspiring Many https://ift.tt/Drk3T9b

For decades, The Body Shop, the original ethical British beauty brand, has lived its stated purpose ‘to exist to fight for a fairer and more beautiful world’. As a continuum to its innate business philosophy and keeping up with its promise to transform the beauty industry with fair trade ingredients, the company has launched a new communication campaign in India that features three remarkable female changemakers who embody the brand’s new signature, ‘Changemaking beauty’. 

The campaign’s primary objective is to celebrate these inspirational individuals and motivate everyone to believe in their own ability to make a positive impact in the world.

Featuring actor Shefali Shah, football player Bala Devi, and Anny Divya, the youngest female commander to fly a Boeing 777, the campaign showcases the mettle of these women through a series of videos and social media posts. In their own way, all three women have become changemakers, champions, and catalysts by either standing up for an ideal, fighting odds, striking out against gender inequality, or carving a niche for themselves, thus sending forth a tiny ripple of hope and inspiring others to be the change and muster the courage to change the world around them.

The campaign also features some of The Body Shop’s most loved products, such as the Edelweiss Daily Serum Concentrate. 

“At The Body Shop, everything we do is about creating positive change, for you, for communities and for our planet; and we are working continuously to make a positive systemic impact, across society, within the beauty culture and right into the corridors of power. With this new communication campaign in India, we are shedding light on how every individual can be a Changemaker in their own way,” Harmeet Singh, VP of Marketing E-commerce & Product, Asia South, The Body Shop, said. 

The signature ‘Changemaking Beauty’ campaign is running across all The Body Shop India stores and digital platforms. The brand is expanding its presence rapidly in India and currently has more than 200 stores in the market.



from Elle India

Comments

Post a Comment

Popular posts from this blog

Spanning Across Fashion, Lifestyle and Beauty, This Christmas Gifting Guide Has Over 100 Options https://ift.tt/40wqG2i

Image
Mariah was wrong when she sang “I don’t want a lot for Christmas ” because we sure do enjoy our share of gifts when Christmas comes around. Although it can be difficult to find the perfect gift last minute, it’s not impossible. We have handpicked the best presents across categories, particularly for you, in this unique Christmas gifting guide to make it easier for you to find the ideal gift. There is a gift for everyone’s taste, whether it is fashion, beauty, or lifestyle. Scroll through our curated list of gifts you can give to your loved ones this Christmas and thank ELLE later! Fashion Capucines Mini Blossom Chain Rose Jasmin White Yellow: Louis Vuitton This blush pink braided blossom chain, from the maison's carefully curated selection of iconic and trademark seasonal accessories, is the perfect addition to your festive attire. It has golden links interlaced with soft calfskin, complemented by enamelled and gold-tone monogram flowers. Price: INR 5,95,000/- Availabil...
Read more

Tapas-try Of Tastes: In Conversation With Escobar’s Founder Vardhaman Choksi https://ift.tt/PKGXf4y

Image
If you’re living life from one weekend to the next, hopping into bars and sipping on martinis, chances are you have visited Escobar in Mumbai at least once. The tapas restaurant, nestled in the bustling Bandra neighbourhood, has served patrons for more than a decade now. From exceptional menus and crafty cocktails to an exquisite ambience that attracts celebrities and nightlife enthusiasts alike, this rooftop restaurant has party-goers coming back every weekend to what is an indulgent experience for all your senses. As founder Vardhaman Choksi reflects on the latest addition to his illustrious journey, he attributes this accomplishment to his entrepreneurial prowess. ELLE: In what ways has your personal journey shaped the entrepreneur within you?   View this post on Instagram   A post shared by Vardhaman Choksi (@v5) Vardhaman Choksi (VC): My journey has been marked by resilience, adaptability, adventure and the deep-rooted be-lie...
Read more

5 Dupes To Fill The Void Left By Our Discontinued Beauty Favourites https://ift.tt/xHrgLXF

Image
There’s nothing more disheartening than our cult favourite beauty products being discontinued. A few have been lying on my vanity for a decade as I reminisce about the days I could restock them without thinking twice. Even though they’ve outlived their shelf life, I’m always scrambling for their remains. While we’d love for the discontinued favourites to make a comeback, that sounds like a distant dream. Fortunately, after days of hunting, I have found similar products of some of the most sought-after products that won’t hurt your pocket and will hopefully find a place in your vanity. So here’s a list of the products that we miss dearly and a dupe available to fill their place: Nyx Eyeshadow Roll On Shimmer Why we can’t get over it: As a teenager, I used to swear by these multi-use roll-on shimmer sticks. These were my absolute go-to products to channel my inner Barbie. Infused with an intense, glamourous shimmer and silky formulation, it glides on effortlessly. The roll-on was ...
Read more