FASHION FEST 356

Tira launched in April this year and in a matter of months, the brand has gone from strength to strength. The brand has carved out a niche in the increasingly competitive beauty market, powered by technology, customised and unique experiences and an elaborate brand portfolio. Tira is an omni-channel beauty retail platform, and it leans heavily on simplified yet comprehensive communication to reach a wide range of target audiences. From beauty content to interactive and personalised tools, Tira has entered the growing space of beauty with something unique to offer. With its ongoing efforts to expand its presence and visibility, the brand has taken a step ahead and unveiled its first campaign #ForEveryYou. The campaign is rolled out  to celebrate the role of beauty as a powerful tool of self-expression which varies for every individual. To put across the essence of the campaign to its consumers, Tira has roped in three powerful women icons of the film industry – Kareena Kapoor K...

The glamorous night of The ELLE Beauty Awards is back, and it promises to be more splendid than ever before! Your favourite celebrities are set to grace the stage on the 12th of October, 2023 at the St. Regis, Mumbai. Right from skincare to makeup, hair care to men’s grooming products, the ELLE Beauty Awards are here to celebrate the best of beauty. The products that are nominated for the ELLE Beauty Awards 2023 were chosen after several rounds of careful testing of their formula, texture, pigmentation and packaging. The jury panel responsible consisted of industry leaders and experts in the field of beauty and wellness–Bianca Louzado, Samantha Wadhwani, Saaksha Bhat, Glorious Luna, Yasmin Karachiwala, Deep Pathare and Dr Manasi Shirolikar. Although the jury has years of experience backing their choices, we realise that consumers alike should be part of the voting process. So, for the first time in the history of the ELLE Beauty Awards, the pow...

The shimmering night of the ELLE Beauty Awards is back, and our excitement is palpable. The event brings together the best of the beauty industry and acknowledges them for their contribution in the fields of makeup, hair care, fitness, sexual wellness, and so much more. You might also see your favourite celebrities gracing the stage, so mark your calendars for the 12th of October as the prestigious ELLE Beauty Awards 2023 are scheduled to unfold at St. Regis, Mumbai. This year, our distinguished panel of judges, along with ELLE India’s Editor Ainee Ahmedi and Beauty Editor Sukriti Shahi, convened at Soho House to immerse themselves in a multitude of beauty products with a formidable mission in mind–to collectively determine the absolute best among the best. Throughout the day, the jury put their experience to the test and diligently sifted through these products to provide us with their invaluable insights. While Bianca Louzado used her makeup artist expertise, Yasmin Karach...

That viral image of an old lady with a smooth face and wrinkly neck has single-handedly convinced us to take our sunscreens down to our necks. Well, I recently came across a similar picture where the part of the leg covered with pants was way smoother than the exposed part. Now if sun spots, exposure to harmful UV rays and premature ageing aren’t reasons enough to use a body sunscreen, that image sure is! Body sunscreen is of paramount importance for maintaining healthy skin and preventing a host of skin-related issues. Besides premature ageing, wrinkles and sun spots, regular use of sunscreen also helps reduce the risk of skin cancer. But applying sunscreen all over the body can be a tedious task and that’s why, sunscreen sprays have gained immense popularity. Apart from being a convenient and effective way to apply sun protection, they also often have a lightweight and non-greasy texture, making them more comfortable for those who dislike the feeling of heavy creams. Also, bec...

Gather round, the Carnival’s back in town! After a phenomenal run in Mumbai, ELLE Carnival’s coming to the capital- with only the best of beauty, fashion, and more. Step into a two-day extravaganza with the finest names in fashion and lifestyle- courtesy of DLF Promenade, Vasant Kunj New Delhi on September 16 and 17, 2023. Mark your calendars for a weekend like no other with groovy beats, fabulous fits and stellar beauty products- all under one roof. Whether it’s that much-needed wardrobe upgrade or a vanity re-stock, ELLE Carnival has got you covered with fan favourites and new launches! See you there! Finding products that are effective, safe, and non-toxic can still be challenging, even though the personal care market has seen a huge uptick in interest. Enter Ayouthveda, whose line of organic personal care promotes all-natural, excellent skin health without any adverse effects. Working in alignment with the ancient science of Ayurveda, their products aim to not just heal but holi...

Pop culture can be divisive- one person’s favourite character could be someone’s most hated one. These characters make you question everything, with their issues driving up your blood pressure. The thing is, these are often not the traditional “villains” of the story. Sometimes even the lead protagonist’s personality can be a turn-off. A lot of the time, it could be minor or recurring character who turns out to be extremely irritating, to the point where we relish disliking them. And slowly, you will figure out that you are not a lone hater. While scrolling through Twitter, you will find people joining the hate club. I will probably be labelled a hater, but Ross Gellar’s character from F.R.I.E.N.D.S. made me stop watching the world-famous show. His personality traits convinced me he was a terrible boyfriend. We have listed some of the most recent shows where some characters made us wanted to hurl something at our screens. 1. Belly from The Summer I Turned Pretty The Summer I Turn...

And it’s time! Raksha Bandhan is just around the corner and if in case, you’re still scouring for last minute outfit ideas, or looking for a gift for your sisters, let us assume the role of your knight in shining armour and lend a helping hand. With fusion selections blurring the lines between contemporary and traditional, our array of celeb approved brands are here to solve your what to buy woes. Keep reading for a comprehensive roster of Raksha Bandhan looks that you can now replicate. Gopi Vaid   View this post on Instagram   A post shared by Gopi Vaid (@gopivaiddesigns) The striking combination of the strong floral butta and a geometric jaal, both delicately enhanced with tiny silver foil motif accents, come to life in this hand-embellished co-ord set. Not too bright, not too drab, ’tis the perfect shade of orange to complement your festivities. Shop here. Pink City This Bandhni knot kaftan set crafted in pure silk is ideal ...